We're Sew Creative is a high energy, fun sewing and fabric shop. We carry fabric from Moda, Henry Glass, Hoffman, Robert Kaufman, Studio E, Michael Miller, Riley Blake, Andover Fabrics, Art Gallery Fabrics, Benartex, Blend Fabrics, Camelot, Clothworks, Exclusively Quilters, Free Spirit, In The Beginning, Maywood, Quilting Treasures, Red Rooster, Westminster Fabrics, Wilmington Prints, Windham Fabrics.  We are an authorized BERNINA and Baby Lock Dealer and a Certified Kimberbell Designs Dealer.  Yes, we do host the Kimberbell One and Two Day Machine Embroidery Events!  Come join us!  We are conveniently located just outside of Charlotte, North Carolina in Concord, North Carolina.

We would like to think you come in a stranger and leave as family.  Customer Service is very important to us - we want you to enjoy your visit with us!



Jennifer Roycroft -owner, learned to sew at a young age from my mother and grandmother as well as learned how to knit and crochet at age 6 from my Great Aunt Anna. I thought everyone knew how to sew.  Boy was I surprised!  I love anything that relates to sewing and creativity and enjoy meeting new people who come into the shop each day.  As I child I was painfully shy, but have overcome that and now am accused of talking too much.  I was raised in Raleigh by a single Mom and am the oldest of three (one brother and one sister).  I am married to Rick and we have lived in the Charlotte area since 1987.  We have two grown boys, Caison and Preston.  If you have any questions about the shop, please feel free to contact me!


Pete Wade - owner, Pete been a Service Technician since 1996 and has worked with six different dealers as a contract service technician. Pete became involved with the sewing machine world in the 90’s when he worked for one of the best dealers in the country, Bernina Says Sew. “I pretty much cut my teeth on the industry during that period, which has helped me along the way to experience, learn, and do far more than I ever imagined.” During that time period Pete has been trained by several different machine manufactures and has completed Sales and Technical Training on the Baby Lock Product line.  Pete also has a great deal of experience with all brands of machines.  Pete will be working out of We’re Sew Creative on Mondays and Wednesdays, so if you need a quick fix or you are having trouble with your machine, bring it in and he will provide you the professional experience that you trust and expect out of your dealer. Pete has been married to Alicia for 25 years, they have two sons, Chris, and Aaron.  Pete enjoys cycling, golfing, soccer, and coaching.


Carol Davis - I am an inspired long arm quilter. I started sewing as a child with my mother and grandmother.   Over the years I have become a class junkie, learning tips and techniques from "The Greats".  Some of my favorite things to do are hand appliqué and hand embroidery. My husband Edward & I are empty nesters so I spend my time happily doing what I love... quilting, and adding to my fabric stash.



Laura Downs– My Mom taught me to sew at age 9.  She has always been a big influence on my love of sewing, from starting out making clothing, to branching out into quilt making when I was in my 20’s.   I am a big BERNINA fan and just recently became the proud owner of a BERNINA 790.  My favorite projects to make are all types of bags and quilts.  Now I’m learning how fun it is to embroider!

My role for We're Sew Creative is Financial Manager.  Originally from Connecticut and Ohio, I have lived in North Carolina for 17 years and have 2 boys ages 23 and 20.  I was a stay-at-home Mom, then got a degree in Computer Science and had my own business repairing computers for 6 years.  As much as I am a computer geek, my true passion is sewing.  I still pinch myself that I work in a Quilt Shop!  Just being surrounded by fabric is a happy thing.  Being surrounded by coworkers and customers who share my passion is the best!



Deanna Johnson - I was born in Canada many years ago.  Due to many moves, I have learned to bloom where planted.  Home is where my stuff is located.  I was married to the same person for 23 years but alas that went to the side of the road in the nineties. Since then I have been on my own, free to do what pleases me.  After putting a daughter through college and a son through dive school I started saving for retirement. I worked for AT&T for 24 years and decided to retire in 2008 to move near my daughter in Charlotte, NC.  I have four grandchildren that I love dearly.  

I learned to embroider in the fifties and sixties and have never looked back.  Sewing, quilting, and embroidery keep me busy and happy.  I can't remember a time when I didn't have a needlework project with me.  I am totally hooked.  I started at We're Sew Creative by making shop samples and after a bit it seemed right to accept a part time job there.  I just love working there, it brings me joy.  The people that I work and deal with everyday are just great and give so much to me.  I feel very grateful for the time I spend with our customers.  They are by and large a wonderful group and I am very lucky to enjoy their company. 


Sharon Manning--I learned sewing and hand stitching from the patient hands of my mom and my grandmother. My dad was also very handy(had his own treadle in his workshop) and never minded when the four of his kids were underfoot while he was doing a project.  I looked over my college roommate's shoulder when she took tailoring classes and she taught me how to cross-stitch. Later on as an expectant mom, I made all the soft textiles for the nursery and took home decor classes at CPCC.  When we relocated to northern Illinois, a group of women at my husband's place of employment invited me to a couple of "quilt in a day" retreats.  So I have dabbled in a lot of different DIY disciplines. When my tenure as a stay-at-home-mom was nearly up, I asked Jennifer if she would hire me for a couple of days a week at We're Sew Creative and I've been happy here since February 2012.

Melissa Reeves - Grew up in Scottsboro, Alabama with four brothers, and of course, Mom and Dad. At one point, we lived next door to my great grand mother (For a long time I thought she was my grandmother) she and others came to our house to quilt. There was a frame in the ceiling (at least that's what I think) and I watched them.  Maybe I tried to help. I began sewing around 9 or 10 years of age.  Would cut up whatever I got my hands on to make doll clothes. My parents had Santa to bring me a sewing machine (a real one). Did not know how to thread it up, my mom did not sew. Olivia, a classmate, taught me how to thread it.

Attended Alabama A & M University, received a BS Degree in Home Economics Education minor Child Development. I made clothing for myself and sewed for my Home EC teacher in high school.  I enjoy all kinds of sewing.

Started working in retail the year my son graduated from high school. The store "Bernina Says Sew", was located on Kings Drive, and worked only on Saturday, also worked for Charlotte-Meck Schools. Retired in 2008, and began working part-time.  I have two children, Jolin and Scott. Two grandchildren, Carlin and Lawson.  I've sewn for them also.


Karen Smith - I began sewing when I was 6 years old when I decided my much loved Raggedy Ann doll needed a new dress.  The quilt bug bit me soon after when my grandmother gave me a couple of well worn quilts to put on my bed. I grew up and went to college in Virginia which is where I met my husband.  I have a son and 3 daughters of whom I am very proud.  As a family we have lived in Virginia (several times), Pennsylvania, Connecticut, Ohio, Washington, Tennessee, and North Carolina.  Finding the local quilt shop was always a priority!  After a short lived career in banking and a long lived career as a SAHM, I feel blessed to have landed at We're Sew Creative where I am surrounded by fabric, machines, quilts, and the most amazing  people. 


Shelly Tancini - I had the pleasure as a child to grow up in a very creative home.  Both my Mom and my Gram sewed, I learned to sew from observing, asking a ton of questions and lots of practice.   My first significant project is when We bought our first home.  Being pregnant with my first child and on a limited budget I had to create the most welcoming baby nursery.  That’s where I made my first quilt and curtains, the joy and pride I felt from that got me hooked and I’ve been creating ever since.  I haven’t met a sewing machine I don’t like or don’t want! I’ve enjoyed my Baby Lock Serger and now I am working on my new Baby Lock Embroidery machine.  I teach the Basic Beginners Class, come on in and lets get you started!  



Jeannine Predmore - I am a third generation quilter following in the footsteps of my Mom and Grandmother.  I learned to quilt from my Mom and enjoy spending sew days with her whenever I can.  I like making quilts for family, friends and charity.  I also enjoy making quick projects like pillows, wall hangings, pin cushions, etc.  In addtion to quilting, I like to machine embroider.  I am a Kimberbell junkie, I love their designs.  I am married to my high school sweetheart, Kevin.  We have a 13 year old son that is obsessed with playing baseballand.  I also have seven grandchildren.  When I'm not working or at the baseball field, you'll find me in my sewing room.

My role for We're Sew Creative is Social Media and Website Manager.  I work a lot from home but you will also see me in the shop.  I'll be the one walking around and taking pictures of various products and samples.  If you have suggestions or feedback regarding the website, please email me at jeannine@weresewcreative.com.


Amy Hammock Huster - I fell in love with embroidery about 10 years ago. What started as a hobby quickly changed into business.  I am a mother of three and originally from the Midwest. I moved to Harrisburg, NC in 2008. I have had a home based embroidery business, done contract embroidery work  and most recently owned and operated a retail gift and embroidery shop called the Wish Boutique. I have experience with everything from monograms to logos.   Feel free to pop in and me any questions about embroidery or digitizing. 

Trish Seppell -  I moved to North Carolina from New York in 2013 having retired from a career in pharmaceutical/biotech writing operating procedures and doing regulatory training.  I grew up as a “military brat” in the Midwest and I’m the oldest of 7 kids. I am Mom to one amazing daughter!

I became passionate about working with fabric at an early age, making my own clothes and learning anything that could be done with fabric, needles and threads.  I used my talents in a couple part-time business endeavors…creating bridal wear and doing design wear alterations. I discovered since retiring I have a natural talent for free motion quilting and use my Bernina 880 to quilt my quilts (and sometimes friends).  

I started helping out at the shop doing samples and teaching English Paper Piecing (another passion of mine).  Recently, I became one of the “new kids” on the staff – Event Coordinator. It is my goal to help Jennifer and the staff bring new classes, lectures and events to WSC, as well as coordinating your all time favorites!