We're Sew Creative is a high energy, fun sewing and fabric shop. We carry fabric from Moda, Henry Glass, Hoffman, Robert Kaufman, Studio E, Michael Miller, Riley Blake, Andover Fabrics, Art Gallery Fabrics, Benartex, Blend Fabrics, Camelot, Clothworks, Exclusively Quilters, In The Beginning, Maywood, Quilting Treasures, Red Rooster, Westminster Fabrics, Wilmington Prints, Windham Fabrics.  We are conveniently located just outside of Charlotte, North Carolina in Concord, North Carolina.

We would like to think you come in a stranger and leave as family.  Customer Service is very important to us - we want you to enjoy your visit with us!



Jennifer Roycroft -owner, learned to sew at a young age from my mother and grandmother as well as learned how to knit and crochet at age 6 from my Great Aunt Anna. I thought everyone knew how to sew.  Boy was I surprised!  I love anything that relates to sewing and creativity and enjoy meeting new people who come into the shop each day.  As I child I was painfully shy, but have overcome that and now am accused of talking too much.  I was raised in Raleigh by a single Mom and am the oldest of three (one brother and one sister).  I am married to Rick and we have lived in the Charlotte area since 1987.  We have two grown boys, Caison and Preston.  If you have any questions about the shop, please feel free to contact me!


Pete Wade - owner, has been a Service Technician since 1996 and has worked with six different dealers as a contract service technician. Pete became involved with the sewing machine world in the 90’s when he worked for one of the best dealers in the country, Bernina Says Sew. “I pretty much cut my teeth on the industry during that period, which has helped me along the way to experience, learn, and do far more than I ever imagined.” During that time period Pete has been trained by several different machine manufactures and has completed Sales and Technical Training on the Baby Lock Product line.  Pete also has a great deal of experience with all brands of machines.  Pete will be working out of We’re Sew Creative on Mondays and Wednesdays, so if you need a quick fix or you are having trouble with your machine, bring it in and he will provide you the professional experience that you trust and expect out of your dealer. Pete has been married to Alicia for 25 years, they have two sons, Chris, and Aaron.  Pete enjoys cycling, golfing, soccer, and coaching.


Carol Davis - is an inspired long arm quilter. She started sewing as a child with her mother and grandmother.   Over the  years she has become a class junkie, learning tips and techniques from "The Greats".  Some of her favorite things to do are hand appliqué and hand embroidery. Carol and her husband, Edward, are empty nesters, so she spends her time happily doing what she loves, quilting, and adding to her fabric stash.




Laura Downs– My Mom taught me to sew at age 9.  She has always been a big influence on my love of sewing, from starting out making clothing, to branching out into quilt making when I was in my 20’s.   I am a big BERNINA fan and just recently became the proud owner of a BERNINA 790.  My favorite projects to make are all types of bags and quilts.  Now I’m learning how fun it is to embroider!

I work in the back room as the bookkeeper.  Originally from Connecticut and Ohio, I have lived in North Carolina for 15 years and have 2 boys ages 18 and 21.  I was a stay-at-home Mom, then got a degree in Computer Science and had my own business repairing computers for 6 years.  As much as I am a computer geek, my true passion is sewing.  I still pinch myself that I work in a Quilt Shop!  Just being surrounded by fabric is a happy thing.  Being surrounded by coworkers and customers who share my passion is the best!



Deanna Johnson - I was born in Canada many years ago.  Due to many moves, I have learned to bloom where planted.  Home is where my stuff is located.  I was married to the same person for 23 years but alas that went to the side of the road in the nineties. Since then I have been on my own, free to do what pleases me.  After putting a daughter through college and a son through dive school I started saving for retirement. I worked for AT&T for 24 years and decided to retire in 2008 to move near my daughter in Charlotte, NC.  I have four grandchildren that I love dearly.  

I learned to embroider in the fifties and sixties and have never looked back.  Sewing, quilting, and embroidery keep me busy and happy.  I can't remember a time when I didn't have a needlework project with me.  I am totally hooked.  I started at We're Sew Creative by making shop samples and after a bit it seemed right to accept a part time job there.  I just love working there, it brings me joy.  The people that I work and deal with everyday are just great and give so much to me.  I feel very grateful for the time I spend with our customers.  They are by and large a wonderful group and I am very lucky to enjoy their company. 


Sharon Manning - Began sewing as a young child with the love and guidance of my mother and grandmother. I became proficient enough that in high school I was accused by my home economics teacher of "having someone else construct my garment".  Used my mother's machine until the early 90's, when we moved out of state. I decided to buy a sewing machine and take classes as a way to meet people and fill my time.  This is how I learned to quilt and then, having moved back to Charlotte in the mid-90's, I took a home decor sewing class at CPCC and did window treatments as a home-based business for a while.  So I consider myself a "jack-of-all-sewing trades, master of none".


Melissa Reeves - Grew up in Scottsboro, Alabama with four brothers, and of course, Mom and Dad. At one point, we lived next door to my great grand mother (For a long time I thought she was my grandmother) she and others came to our house to quilt. There was a frame in the ceiling (at least that's what I think) and I watched them.  Maybe I tried to help. I began sewing around 9 or 10 years of age.  Would cut up whatever I got my hands on to make doll clothes. My parents had Santa to bring me a sewing machine (a real one). Did not know how to thread it up, my mom did not sew. Olivia, a classmate, taught me how to thread it.

Attended Alabama A & M University, received a BS Degree in Home Economics Education minor Child Development. I made clothing for myself and sewed for my Home EC teacher in high school.  I enjoy all kinds of sewing.

Started working in retail the year my son graduated from high school. The store "Bernina Says Sew", was located on Kings Drive, and worked only on Saturday, also worked for Charlotte-Meck Schools. Retired in 2008, and began working part-time.  I have two children, Jolin and Scott. Two grandchildren, Carlin and Lawson.  I've sewn for them also.


Karen Smith - I began sewing when I was 6 years old when I decided my much loved Raggedy Ann doll needed a new dress.  The quilt bug bit me soon after when my grandmother gave me a couple of well worn quilts to put on my bed. I grew up and went to college in Virginia which is where I met my husband.  I have a son and 3 daughters of whom I am very proud.  As a family we have lived in Virginia (several times), Pennsylvania, Connecticut, Ohio, Washington, Tennessee, and North Carolina.  Finding the local quilt shop was always a priority!  After a short lived career in banking and a long lived career as a SAHM, I feel blessed to have landed at We're Sew Creative where I am surrounded by fabric, machines, quilts, and the most amazing  people. 


Shelly Tancini - I had the pleasure as a child to grow up in a very creative home.  Both my Mom and my Gram sewed, I learned to sew from observing, asking a ton of questions and lots of practice.   My first significant project is when We bought our first home.  Being pregnant with my first child and on a limited budget I had to create the most welcoming baby nursery.  That’s where I made my first quilt and curtains, the joy and pride I felt from that got me hooked and I’ve been creating ever since.  I haven’t met a sewing machine I don’t like or don’t want! I’ve enjoyed my Baby Lock Serger and now I am working on my new Baby Lock Embroidery machine.  I teach the Basic Beginners Class, come on in and lets get you started!



Shari Kern -






Jeannine Predmore -  Like my peers, I learned to quilt from my Mom years ago.  However, it wasn't until about nine years ago that I really engaged in it.  I enjoy making quilts for my grandkids and friends.  I am a stay at home mom to a very active eleven year old son.  He keeps me on the go so I don't get as much time as I'd like in my sewing room but I do try to get time every week in there.  I love my work at We're Sew Creative.  I manage the website and online store.  It is the perfect job that allows me stay engaged in my hobby and balance my stay at home mom responsibilities.



Amy Hammock Huster - Amy fell in love with embroidery about 10 years ago. What started as a hobby quickly changed into business.  She is a mother of three and originally from the Midwest. She moved to Harrisburg, NC in 2008. She has had a home based embroidery business, done contract embroidery work  and most recently owned and operated a retail gift and embroidery shop called the Wish Boutique. She has experience with everything from monograms to logos.   Feel free to pop in and ask her questions about embroidery or digitizing.